Why Discounting Trains Customers to Wait for Sales
You just ran a 20% off promotion and sales spiked handsomely, especially among your regular customers. But then prices go back to normal. And you
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You just ran a 20% off promotion and sales spiked handsomely, especially among your regular customers. But then prices go back to normal. And you
Customers have never had more options. With so many DTC brands offering similar products and benefits, it’s harder than ever to stand out—and customers are
Customer segmentation frequently begins by identifying your most valuable customers. Most marketers – especially in DTC — start with RFM analysis. RFM is simple, intuitive,
Like many DTC brands, your business likely relies heavily on transactional data for insights. It tells you who your customers are, what they buy, and
Why Average Order Value (AOV) Matters You just spent $40 to acquire a customer who bought $22 worth of product. Sound familiar? For many DTC
Gen Z – the generation born between 1997 and 2012 – is nearly 70 million strong in the United States. Gen Z is coming of